Azeem Hadi has designed and built for the web for close to twenty years. One person shipping brand, web and product work at the pace of a small studio.

CommandControl interface for domain-specific agents

01 / selected work

Proof, not promises.

The evidence is the work: brand, web and product projects, designed and built end to end.

DistylyCrowdsourced biohacking, rated by the people who actually tried it.

ChilbrookCalm authority for corporate treasury.

ServcaThe system Servca runs its book on.

Ventura Risk PartnersRisk, made legible.

CAVEA live-streaming platform for Climate Action’s events, designed during the pandemic.

02 / practice

Design. Build. Automate.

Strategy-led design, production-grade engineering and automation that keeps working after launch.

Design

Brand identity
Art direction
Design systems
UI and UX

Build

Nuxt and Vue
Front-end engineering
CMS builds
Performance

Automate

AI agents
Internal tools
Integrations
Workflow automation

03 / about

Two decades of making: the tools change, the judgement doesn't.

I have designed and built for the web for close to twenty years, for startups, agencies and my own studio, Baseops. What changed recently is not the craft but the reach. With AI threaded through the workflow at my direction, I carry a project from brief to launch without trading quality for speed.

The models draft, I direct. The agents run the busywork, I make the calls that matter. Based in the UK, working anywhere.

04 / notes

Thinking in public.

august 2026Take the manifest, not the frameworkMeta’s Astryx made switching my studio to React feel briefly reasonable. In the end, the part worth keeping wasn’t the framework, it was a JSON file.july 2026What beats a well briefed domain-specific agentA fleet of narrow agents beats one generalist. But that contest has only ever been two briefs on the same model, and a brief is the softest constraint there is.july 2026The hub needs its rest. The agents run all night.The hub gets a wind-down and a wake. The agents never stop, so they get restarted instead, and something has to carry the intent across the gap. Auto-compact isn’t it.july 2026Telegram for AgentsTelegram was the right shape for running a fleet and the wrong place to run it from. I rebuilt the shape inside my dashboard, where it could read the system instead of waiting to be told about it.july 2026Two agents have no reason to stop talkingTwo agents in a conversation have no reason to stop, so I capped it at six exchanges and let them know.may 2026Open Design opened my eyesFour attempts to automate a design tool went nowhere, and they failed the same way. What stuck automated the design system instead: a folder of tokens, fonts and rules sitting on my own disk.

05 / contact

Start something.

Tell me what you're trying to make happen. If it can be designed, built or automated, I can probably help.

[email protected]

LinkedIn baseops.co.uk